Idaho, Toilet paper, and us…

A couple years ago, we merged Inside Connect Cable with Broadlinc Wireless, and picked a new name: White Cloud. It wasn’t a great choice, we learned: there are two other companies with the same name! Everyone confused us with another internet provider in Idaho, or a toilet paper manufacturer… yes, we’ve heard the joke.

We went through a LONG process with a marketing firm to identify a new name that fits, when it hit us:   Why don’t we just stick with Broadlinc?


  • It’s a familiar name to many of our customers. It fits us better too!
  • It’s not a change of hands or a merger – just a new name.
  • It’s the same network, same great service and the same folks pick up the phone.

Starting soon, we’ll be changing the logos on our trucks and our techs will get new shirts. We hope you like the new logo and name as much as we do. If you wish we would just make up our minds…. we have, really!

Thank you for your business, it is our pleasure to serve your communications needs. If you have questions about this change, you can call us at 855-552-2253 or 866-4-BROADLINC (866-427-5462).


White Cloud Communications
Customer Care Team and Management